Mod Girl Marketing consultants employ a number of strategies to fuel our clients’ success online, but content marketing has always been the most tested, tried and true component of our lead-generating machine. Through content, a brand develops and bares its soul, influences and mobilizes its customer base, attracts and cements loyalty. Successful content not only connects brands with new prospects, but keeps the company at the forefront of existing customers’ minds and moves people from general awareness to purchase-ready. [clickToTweet tweet=”Successful #content connects #brands with new prospects & keeps the company top-of-mind with existing customers.” quote=”Successful content connects brands with new prospects & keeps the company top-of-mind with existing customers.” theme=”style3″] Of course, it’s not enough to sit down, write, and click “publish.” That stab-in-the-dark can only take you so far, even if you are consistent with your posting and genius in your topic curation. To generate profitable leads and see […]