Unfortunately, most jobs lost due to COVID-19 have been in female-dominated industries including hospitality, healthcare, and education. According to the Bureau of Labor Statistics, 55 percent of lost jobs this year were held by women. We are also currently experiencing an unemployment rate of 15 percent in comparison to 13 percent in men. Although this information can be discouraging, a push for virtual work has also brought on a few positive changes to the workforce that many believe are here to stay. As more and more people work remotely and independently, a study found a 27 percent increase in the share of people who felt motivated to start a business.  This year has also accelerated an awareness and push to action on diversity and inclusivity issues. This has led companies—both big and small—to adopt initiatives that boost the hiring and promotion of female team members as well as collaborations with […]

Although most small businesses have already felt the most intense negative effects of the COVID-19 lockdown, chances are that they’re still recovering on many levels. Small businesses in every community are still fully financially recovering and can use your continued support. Want to be a long-term partner in the success of the entrepreneurs and family-owned businesses in your area? We put together some actions you can take: Use your social media audience to support small businesses. Make an effort not only to buy local but also to post about it on your social accounts and spread the word. Word of mouth recommendations can go a long way, too. Have a friend looking to purchase a gift? Recommend a local gift shop. Most small businesses have online shops, so geography doesn’t matter. Buy essentials at your local family-owned shops.  Even if the price is a bit more than what you’d usually pay, you […]