Press releases aren’t what they used to be. Marketers can’t view them as a vehicle to “get picked up by the Wall Street Journal” and solicit coverage by other mainstream journalists anymore. Social media, direct engagement and curation tools have largely replaced the press release in this avenue. Yet, that doesn’t mean you should turn your back on the press release distribution altogether. There are still many benefits, as Daryl Willcox, chairman of DWPub, told eConsultancy. He explained that “social media pick-up” and “direct to consumer communications” function well “as part of a concerted, long-term PR or content marketing campaign.” Press releases will always have a place in certain complex industries — like finance and biomedical tech. These days, the press release services market is quite crowded, making it difficult for marketers to decide where their money is best spent. To choose the best press release company, industry veteran Sarah Skerik recommends focusing on these four […]