Many misconceptions about blog SEO persist. Marketers assume that they shouldn’t bother with keywords anymore because Google algorithm creators have emphasized using natural, organic language rather than “keyword-stuffing.” They feel that meta data isn’t worth their time or that backlinking is for spam-bots. None of this is true, but we can see what leads people to these conclusions, with so many alarmist headlines that “SEO is dead.” As a consultancy that gets FAST, impressive, clean results for our clients, we can tell you that assertion is completely untrue and there are, in fact, 8 things you can do to your blog posts to get them to perform better in search.
Did you know that 77% of all internet users read a blog, and that 23% of internet time is spent on blogs? Better yet, 61% of consumers have made a purchase based on information they received from a blog. Companies that blog have more indexed links, more indexed web pages, more inbound links, better search engine visibility and more leads than companies that do not. Check out this awesome infographic for compelling reasons to get blogging today: Starting a blog is the sort of DIY project you can do in an afternoon if you have the time and patience. Here’s how: 1. Buy a domain. Once you have a good website URL in mind, you can buy the rights to that domain name at www.namecheap.com. There are other domain sellers, but Namecheap is our favorite and most widely-respected sources — not to mention, one of the most affordable! You can expect […]