For years, brands large and small have been benefiting from influencer marketing, but with a lot of speculation about how influences will continue to evolve, you might be wondering what 2021 holds. Influencer marketing isn’t new, but it is susceptible to social media trends, which means what’s most effective and who maintains their platform can change. That’s why it’s important to keep your finger on the pulse and understand what’s most effective for influencer marketing now and how you can best leverage that to grow your business. Before you invest money into influencer marketing, make sure you have a good idea of your goals, define what types of influencers you want to work with, and have a plan for your brand. To help you start this year off on the right foot, we’ve put together some solid advice for brands that want to use influencers in their 2021 marketing strategy. […]
Why bother with thought leadership? Is it necessary? My answer: 👉 If you want to be a leading force in your industry, yes. 👉 If you want to be known as one of the best and most reputable in your industry, yes. 👉 If you want to expand your reach and positive impact on the world, yes. 👉 If you want to create brand demand that grows organically over time, yes. 👉 If you want to encourage innovation and positive change in your industry, yes. 👉 If you want to create endless opportunities for growth and revenue, yes. The benefits of thought leadership are endless for companies and individuals. These customer testimonials are just a few examples of the transformative power thought leadership can have. If you want to see what thought leadership can do for you / your company, be sure to contact me here. If you have any colleagues […]