Modern marketers understand full well that they need a successful content marketing strategy for online lead generation. In the days before there were millions of blogs on the internet, it may have been enough simply to have a blog and update it regularly. Today, at least 40 percent of businesses have their own blog. Beyond that, there are many more mediums to choose from — not just video, but live video, not to mention multiple photography-heavy sites like Pinterest and Instagram. To put it bluntly: in this competitive environment, it’s not enough to create great content; you have to know how to promote that content as well. Here are a few strategies our consultants may recommend for you, depending on your business goals, industry and target market. Influencer Marketing The nineties’ term for influencer marketing was “cross-promotional marketing,” but it’s all the same. The basic idea is that two entities trade exposure to their contact lists for mutual […]