eMarketer reports that 1.4 billion people interacted with a mobile phone messaging app in 2015. Though originally all communication was done manually, and often between friends, businesses are increasingly taking advantage of the opportunity to respond to customers automatically through Facebook chatbot and other messaging apps. Consider the fact that 56% of customers would prefer customer service issues being handled over chat than by phone. Chatbots allow people to get the information they want, when they want it – right away. And as more B2B marketing agencies adopt the technology, it’s important to consider how you can use it to better serve your clients, too. By 2019, an estimated 1.75 billion people will be using messaging apps – that’s one-fourth of the world’s population!  And chatbots can be used for much more than just customer service. A digital agency can use them to promote recent content, for example, or to […]