At Mod Girl, we field a number of requests from successful healthcare professionals who have great offline success, but online efforts that fall short of their expectations. They have heard about using healthcare email marketing with automation software to put some of their day-to-day marketing tasks on autopilot, but they’re not sure how to get started. We help plastic surgeons and healthcare companies identify their needs and select the right healthcare email marketing provider, in addition to providing consulting for the development and maintenance of growth strategies. The right email automation strategy can help your practice with lead generation, conversion, relationship management, and more. Discover 8 ways healthcare email marketing can help you grow your practice below. Image Source 8 Ways Healthcare Email Marketing Can Help You Grow Your Practice 1. Marketing automation addresses many of your biggest pain points. Running a busy practice (and running it well) takes up an enormous amount […]

Updated October 25, 2018 It’s been 22 years since the Health Insurance Portability and Accountability Act (HIPAA) was passed by Congress. So you’d think all healthcare companies would all be pros navigating the intricacies of the law by now, right? Not quite – since the compliance date of the Privacy Rule in 2003, the Office for Civil Rights (OCR) has received over 186,453 HIPAA complaints and has initiated over 905 compliance reviews. And many of these violations of HIPAA marketing rules are not intentional. The stakes are high for companies that aren’t clear on the rules. So far in 2018, healthcare companies have already paid as much as $4.3 million in penalties. From impermissible uses of health information to lack of safeguards for protecting health information, medical companies need to get this right. In the fast-paced world of social media, understanding HIPAA marketing rules is even more important. “I didn’t […]