Marketing is a daunting task when you’re on a shoestring budget. According to Entrepreneur, you can calculate a reasonable advertising budget by taking 10-12% of your projected annual gross sales markup… and deduct your rent.  One benchmark study found marketing expenditures as high as 25% among startups. The bulk of a startup’s marketing is spent on advertising, followed by press releases, trade shows and loyalty programs. Offline advertising is good at drumming up leads, but poor at converting sales. The landscape is very different online, which provides better bang for your buck. Here are 8 recommended marketing strategies for startups…  1.  Business Branding Consultant Packages  A package is one quick, easy way to get the marketing end of your  news business going, while you focus on building your core company and clinching sales. We can set you up with a website, blog, social media sites and PPC ads. We can also help […]