At Mod Girl Marketing, we’ve used buyer personas to guide our content and product creation for years. Buyer personas help you know exactly who your audience is so you can be more effective in your marketing efforts. And while not using or creating personas can be a mistake, the process of coming up with your customer personas can be a challenge, and as a result many entrepreneurs and marketers just skip this step entirely. But by failing to create valuable, data-backed buyer personas, you’ll lose valuable time and resources targeting clients who are a not good fit for your products or services. Wondering how buyer personas can help your lead generation? Register now for my next Mod Lead Gen Masterclass to learn how targeted lead generation on LinkedIn can help skyrocket your business! 7 Things Not to Do When Creating B2B Marketing Personas: 1. Making Assumptions About Your Buyer Personas […]