For a team of dedicated marketers who eat, sleep and breathe all matters of Search Engine Optimization, it feels like we’ve been preaching the same list of “SEO Don’ts” for the last few years. Yet, for a business with so many different moving parts in the marketing machine to track, it’s easy to see how some of this stuff can fall off the radar. Usually the issues do not fully come to light until organic search traffic starts to fall off and clients call us to fix it. That’s what we’re here for, after all — to keep your company fresh and up-to-date in the search engines and remaining competitive, despite whatever craziness the webmasters at Google and other search engines want to throw our way. Here are eight common SEO mistakes we find and what you can do to avoid them in 2017… [clickToTweet tweet=”Don’t settle for mediocre search […]

The decision to hire an SEO expert is the easy part, especially when your website is not bringing in the level of traffic you want or growing exponentially over time. Stagnation happens to the best of us, but usually occurs when a company is not progressive enough about adapting to changes in search algorithms and evolving trends. Frankly, keeping up with the times is a BIG job! That’s why finding a dedicated SEO consultant can be the biggest asset to your digital marketing team. Yet, this industry in particular tends to attract a lot of fly-by-night type people who look for ways to deliver quick results, without doing a whole lot of work. Unlike other industries that have certifying bodies or industry standards, there is no such animal for SEO. It is up to “buyer beware” to recognize and avoid “black hat tactics” that hurt search engine placement and brand reputation […]

Organic SEO is still a leading strategy for digital marketing in 2015. Many of the SEO techniques we’ve been using for years are still worthy of our marketing dollars — blogging, social media, and inbound marketing — for example. Yet, the way we look at these old methods may be a little different. – Effective blogging requires more than just paraphrasing the news of the day, throwing in a few keywords, and linking to another site; you’ll need to become a proven “thought leader” and answer people’s most pressing questions. – Social media will not just be a dumping grounds for blog posts, but a place where you look for prospects who are talking about your products or services and connect with them in real-time. – Linking will focus on seeking quality, branded citations, rather than just throwing your URL down in the comments section of a blog. Today, we discuss 8 SEO […]

Search Engine Optimization is an interesting field. Certain elements are ever-changing — and yet, there are many methods that remain tested, tried and true throughout the decades. Of course it’s one thing to simply say “WRITE GOOD CONTENT” and quite another to actually implement that advice. A couple weeks back we offered 8 tips to starting a blog. In this post, we’ll try to give you some more specifics on what makes a quality blog post these days. If you’re still not 100% clear on it, then contact us about hiring one of our experienced SEO copywriters. 1. Write witty headlines geared toward people. In Olden Times, we believed that packing headlines with keywords was the top priority in attracting search engine attention. As a result, the internet ended up with horrible headlines like “How to Generate Leads With Facebook, Run Facebook Ad Campaigns, and Get More Likes on Facebook.” […]

Not every small business has a monolithic budget to work with. Yet, creating an attractive, user-friendly website is the equivalent of having a birth certificate — you simply MUST have one if you want to exist! For some businesses, the website will be a place for web searchers to find the store location, hours, and basic information. For others, it will be a way of capturing leads, converting sales, and maintaining an audience. No matter what stage of the game you’re at, be sure you aren’t making these top 8 web design mistakes! 1. Your website was not developed with “SEO” in mind.  Every good website begins with keyword research. There is no excuse for skipping this step with tools like the Google Keyword Tracker available for free! You want to find words and phrases related to what you do or sell that are low in competition, but high in […]

It’s easy to feel like you’re running around in circles when trying to market your small or medium-sized business. Having a comprehensive strategy that includes several different tasks can lead to the dramatic results you’ve been seeking. We’ve compiled 8 marketing ideas to help you get started on a bigger and bolder 2013… 1. Create A Video. Have a professional shoot a video for you — perhaps a company commercial, a behind-the-scenes shoot, or a mini-documentary. Optimize it for search engines to improve your visibility and appeal to people who may be looking up keywords related to your business on YouTube, Google Video, or Vimeo. Tip: Want to DIY? Animoto.com allows anyone to create professional slideshow videos free.  2. Start Blogging. Blogging is a great way to let the world know about your business and share your expertise with prospective customers. Incorporating Search Engine Optimization techniques into your posts will act as […]