It’s easy to get a Twitter chat going. You just let a bunch of your fans know when you’ll be online and what the designated hashtag will be and then hop in to moderate. The basic gist is to conduct a Q&A session where you provide valuable, meaningful assistance to customers (rather than spending this hour hard-selling). Of course, there are many finer points to holding a successful meeting, not to mention many helpful tools that make the chat easier to facilitate — as Bufferapp discusses in their step-by-step guide. If you’re still on the fence as to whether or not you should bother with Twitter chats, consider these eight benefits for your business. 8 Ways Twitter Chat Will Build Your Brand 1. Twitter Chat humanizes your business. When you create a Twitter Chat, you can include the community manager’s Twitter handle in your brand’s Twitter bio, so participants can […]

A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals — more so than the other social networking sites — and remains an ideal channel for corporate storytelling. Marketing firms, including Mod Girl’s team of digital marketers, use the following strategies to get the most bang for client buck out of their LinkedIn B2B marketing efforts. 1. Make the most of your experience with a premium account. If you have the budget for an extra $59.99 a month, give LinkedIn’s 30-day trial premium membership a whirl. With a business account, you’ll be able to access advanced search results for leads, view the expanded profiles of everyone on the site, send email to 10 – 25 people beyond your network, and see […]

Last year, we discussed the merits of HootSuite for social media marketers. While we do still use HootSuite and find value in their social media tools, we prefer to use Sprout Social for most of our needs. Here are eight reasons why Sprout Social is a MUST-HAVE for anyone looking to save time, collect more data, and market more efficiently. Our Sprout Social Review for 2015 1. Control functions through an even more user-friendly dash! HootSuite organizes functions through a fairly user-friendly spreadsheet format, but we prefer the cleaner, more streamlined look of Sprout Social’s tabbed dashboard. It’s easy to click and manage the main categories: Messages, Tasks, Feeds, Publishing, Discovery, and Reports. Instead of looking at a lot of little columns, you work in a larger window that is easier on the eyes. 2. Get all your messages in a single stream. Connect your Google+, Twitter and Facebook posts […]

Twitter has 288 million active monthly users. Over a third of these users never post anything themselves, but use the social media site to consume content — mostly on a mobile device. More than half of Twitter users retweet interesting posts. Twitter is secondary to Facebook for most businesses, but 34 percent of marketers have generated leads on Twitter and 20 percent have closed sales. We feel this number could be much better if marketers follow these 8 quick tips for Twitter lead generation. 8 Quick Tips For Twitter Lead Generation 1. Search for popular and trending hashtags. Tools like, Topsy and make it easy to keep a pulse on what people are talking about. This can help you find blog topics that will convert and join conversations that are relevant to your business. Look for people asking industry-related questions and be there to give a helpful answer. […]

We’re not necessarily “outraged” or “offended” by GoDaddy’s latest Super Bowl attempt — but, as marketers, we do find it truly thought-provoking.  One has to wonder, “What were they thinking?” We’ll get to that in a moment, but here’s a quick recap to get you up-to-speed on what’s been happening: The 2015 GoDaddy Super Bowl ad depicts an adorable Golden Retriever puppy who falls out of a box from the back of a pickup truck and races through the rain back to his home — only to find that he’s been sold on a website built by GoDaddy! “Ship him out!” the presumed  Backyard Breeder orders the delivery driver — who happens to be race car driver Danica Patrick. Needless to say, the animal rights activists were all over this one. “Journey Home” previewed Monday morning on the Today show; by Tuesday evening, a petition had over 42,000 signatures calling for the […]

  Every month, 25 million Facebook posts are shared. An astounding 500 million tweets go out each day. If your company’s articles, blogs, videos, interactive games, podcasts, or infographics happen to “go viral,” it can mean thousands of new visitors to your website and a corresponding increase in sales. People love sharing items that are funny, emotional, or opinionated. Not every piece of content can be a hit sensation, but creating share-worthy content is easier than you may think.   How to make your content go viral in 2017 – 8 steps: 1. Do it better. Look for content that has performed well in your industry using BuzzSumo. Identify gaps in their content and create your own post that rephrases what you’ve read — and adds more value to it as well. You can add value by: – Following a logical narrative with an introduction, body, and conclusion – Going into […]

How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media’s importance, business owners big and small want to know, “How do I develop a more effective, efficient social media strategy that grows my customer base?” We’ve got just the checklist for you, but first, consider this quote from fellow digital marketer Veronica Fielding: “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.” In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only […]

Many of the people we have helped in the past had the same situation: they had great marketing campaigns, but ailing social media sites. Businesses often view social media as a necessary evil. They know they need to at least create a page to have “a presence” and compete with other brands in the marketplace. They understand that social media users can find their brand in the site’s search engine and “friend” them, and that they can use the site as a place to dump links to their blogs. However, they fail to capitalize on all the innovative ways one can integrate these new social media sites with existing marketing campaigns to maximize value. Here are 8 ways to connect your marketing and social networking efforts…   1. Re-purpose Old Content. You are probably using Facebook, Twitter and Google+ as a place to push all your latest blog entries, and rightfully so. […]

To an innocent bystander, Search Engine Optimization seems like a complex sort of wizardry that brings a website from virtual obscurity to the top page of Google results. Even from the inside of this industry, we have to agree. There are a dazzling array of different items that go into the pot when cooking up just the right algorithm to attract Google’s wandering eye. Social media has become one of the most important ingredients in recent years, as you can plainly see in this infographic: Here are eight of the most important ways social media affects SEO: 1. Social media helps your site get indexed faster. Search engines find websites quickest when there are a lot of links acting as arrows, pointing to content that matters. It’s as if every person who re-tweets your content is saying, “Hey, check this is out, Google!” A study by SEOMoz found that a […]

The dream of every writer is to get as many eyes on a piece of written content as possible. Nothing is better than a blog that has “gone viral.” After a small amount of effort, fan sharing and buzz is the gift that keeps on giving long after the pen has been put down. So how does one encourage friends to become content-sharing fans? The answers are surprisingly simple. Check out this great infographic by Mari Smith on ways to boost Facebook shares: Here are #8ways to get more social media shares: 1. Do your homework. Nothing beats ORIGINAL, INTERESTING, INFORMATIVE content. Naturally, people want to share something they like. One of our writers helped a client bring in over 5,000 visitors literally overnight by writing a well-researched piece about Zumba Dance injuries that was picked up by Zumba instructors on Facebook and shared to the masses. The post really […]