A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals — more so than the other social networking sites — and remains an ideal channel for corporate storytelling. Marketing firms, including Mod Girl’s team of digital marketers, use the following strategies to get the most bang for client buck out of their LinkedIn B2B marketing efforts. 1. Make the most of your experience with a premium account. If you have the budget for an extra $59.99 a month, give LinkedIn’s 30-day trial premium membership a whirl. With a business account, you’ll be able to access advanced search results for leads, view the expanded profiles of everyone on the site, send email to 10 – 25 people beyond your network, and see […]

Twitter has 288 million active monthly users. Over a third of these users never post anything themselves, but use the social media site to consume content — mostly on a mobile device. More than half of Twitter users retweet interesting posts. Twitter is secondary to Facebook for most businesses, but 34 percent of marketers have generated leads on Twitter and 20 percent have closed sales. We feel this number could be much better if marketers follow these 8 quick tips for Twitter lead generation. 8 Quick Tips For Twitter Lead Generation 1. Search for popular and trending hashtags. Tools like Hashtagify.me, Topsy and Hashtags.org make it easy to keep a pulse on what people are talking about. This can help you find blog topics that will convert and join conversations that are relevant to your business. Look for people asking industry-related questions and be there to give a helpful answer. […]

How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media’s importance, business owners big and small want to know, “How do I develop a more effective, efficient social media strategy that grows my customer base?” We’ve got just the checklist for you, but first, consider this quote from fellow digital marketer Veronica Fielding: “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.” In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only […]

Christmas is right around the corner and before you know it, 2013 will officially be here! It will be a time for renewal for many businesses. We’ll assess our sales performance over the last year, review our analytics data, and check out the latest consumer trends to formulate our game plans for the coming quarter. Here are 8 social media statistics from 2012 that I found particularly interesting. (Hopefully you will too!) 1. Social media users spent 121.18 BILLION minutes using social media in July 2012. You can compare this figure to July of 2011, when social media users spent a total of 88.48 billion minutes. That’s a 37 percent increase! Today’s Facebook and Twitter user is much more engaged and willing to spend vast amounts of time in these portals. You can extend your reach further than before with the addition of the “Pages Feed,” which makes it easier […]