by Mandy McEwen | May 21, 2015 | Social Media Marketing
A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals — more so...
by Mandy McEwen | Feb 26, 2015 | Social Media Marketing
Twitter has 288 million active monthly users. Over a third of these users never post anything themselves, but use the social media site to consume content — mostly on a mobile device. More than half of Twitter users retweet interesting posts. Twitter is...
by Mandy McEwen | Nov 25, 2014 | Content Marketing, Social Media Marketing
How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media’s importance, business owners big and small want to know, “How do I develop a more effective, efficient social...
by Mandy McEwen | Dec 19, 2012 | Online Marketing, Social Media Marketing
Christmas is right around the corner and before you know it, 2013 will officially be here! It will be a time for renewal for many businesses. We’ll assess our sales performance over the last year, review our analytics data, and check out the latest consumer...