For years, brands large and small have been benefiting from influencer marketing, but with a lot of speculation about how influences will continue to evolve, you might be wondering what 2021 holds. Influencer marketing isn’t new, but it is susceptible to social media trends, which means what’s most effective and who maintains their platform can change.   That’s why it’s important to keep your finger on the pulse and understand what’s most effective for influencer marketing now and how you can best leverage that to grow your business. Before you invest money into influencer marketing, make sure you have a good idea of your goals, define what types of influencers you want to work with, and have a plan for your brand. To help you start this year off on the right foot, we’ve put together some solid advice for brands that want to use influencers in their 2021 marketing strategy.  […]

How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media’s importance, business owners big and small want to know, “How do I develop a more effective, efficient social media strategy that grows my customer base?” We’ve got just the checklist for you, but first, consider this quote from fellow digital marketer Veronica Fielding: “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.” In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only […]

It’s easy to get a social media page rolling, especially if you have the time and desire to give it your all. Yet, you’ll soon find that a pretty placeholder is not enough to achieve your business goals and make the investment worth your while. The true measure of social media success is what the experts call “engagement.” In other words: how many fans of your page are liking, commenting and sharing your social media content? The more people perform these activities, the more your brand will come up in their news feeds and the news feeds of their friends to extend your company’s reach. This is word-of-mouth advertising at its finest. We find this to be an ongoing challenge too — especially when you’re in a “dry” industry like insurance, parts manufacturing, finance or marketing where people may not be as excited about sharing your news as they would be on Starbucks’ page or […]