Last year, we discussed the merits of HootSuite for social media marketers. While we do still use HootSuite and find value in their social media tools, we prefer to use Sprout Social for most of our needs. Here are eight reasons why Sprout Social is a MUST-HAVE for anyone looking to save time, collect more data, and market more efficiently. Our Sprout Social Review for 2015 1. Control functions through an even more user-friendly dash! HootSuite organizes functions through a fairly user-friendly spreadsheet format, but we prefer the cleaner, more streamlined look of Sprout Social’s tabbed dashboard. It’s easy to click and manage the main categories: Messages, Tasks, Feeds, Publishing, Discovery, and Reports. Instead of looking at a lot of little columns, you work in a larger window that is easier on the eyes. 2. Get all your messages in a single stream. Connect your Google+, Twitter and Facebook posts […]
If you’re not careful, social media can gobble up every spare moment you have. Often when we market on Facebook or Twitter, we get the feeling that there is a better, easier way to conduct marketing research and execute basic tasks. And there is! HootSuite lets you maximize your social networking efforts, without expending too much time or energy. Read on for eight reasons why HootSuite is an essential for any marketer’s tool kit!