by Mandy McEwen | Mar 24, 2016 | Social Media Marketing
It’s easy to get a Twitter chat going. You just let a bunch of your fans know when you’ll be online and what the designated hashtag will be and then hop in to moderate. The basic gist is to conduct a Q&A session where you provide valuable, meaningful...
by Mandy McEwen | Feb 26, 2015 | Social Media Marketing
Twitter has 288 million active monthly users. Over a third of these users never post anything themselves, but use the social media site to consume content — mostly on a mobile device. More than half of Twitter users retweet interesting posts. Twitter is...
by Mandy McEwen | Jan 29, 2014 | Social Media Marketing
Businesses have largely accepted the fact that social media sites are an integral part of an overall online marketing strategy. Anyone who tracks analytical data can see the impact that social media is having on lead generation, referral traffic and revenue. Here are...
by Mandy McEwen | Nov 30, 2012 | Online Marketing, Social Media Marketing
Black Friday is a day marketers dream about all year long. Shoppers are promised deep discounts as a reward for getting an early start on their Christmas Shopping. Retailers can then sleep easy at night for most of the holiday season, knowing that they’re “in the...