by Mandy McEwen | Oct 17, 2015 | Social Media Marketing
When Periscope launched at the end of March, it was pitched as an improvement over the static YouTube commenting feature. Instead of a passive experience where audiences posted comments and video creators checked and responded to feedback at their leisure, Periscope...
by Mandy McEwen | Jul 30, 2015 | Email Marketing, Marketing Automation
Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email marketing, lead tracking, drip campaigns and sales follow-up. Yet,...
by Mandy McEwen | Apr 23, 2015 | Social Media Marketing
Last year, we discussed the merits of HootSuite for social media marketers. While we do still use HootSuite and find value in their social media tools, we prefer to use Sprout Social for most of our needs. Here are eight reasons why Sprout Social is a MUST-HAVE for...
by Mandy McEwen | Feb 26, 2015 | Social Media Marketing
Twitter has 288 million active monthly users. Over a third of these users never post anything themselves, but use the social media site to consume content — mostly on a mobile device. More than half of Twitter users retweet interesting posts. Twitter is...
by Mandy McEwen | Nov 5, 2014 | Content Marketing, Social Media Marketing
Many of the people we have helped in the past had the same situation: they had great marketing campaigns, but ailing social media sites. Businesses often view social media as a necessary evil. They know they need to at least create a page to have “a...