by Mandy McEwen | Feb 12, 2015 | Blogging
In the early days, it’s natural to question what you’re doing and wonder, “Is anyone even reading our blog at all? Why bother?” Understanding why your B2B business should have its own blog and what your goals are is essential to keep building...
by Mandy McEwen | Oct 21, 2014 | Content Marketing, Online Marketing, Search Engine Optimization
“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in...
by Mandy McEwen | May 8, 2014 | Blogging, Search Engine Optimization
Search Engine Optimization is an interesting field. Certain elements are ever-changing — and yet, there are many methods that remain tested, tried and true throughout the decades. Of course it’s one thing to simply say “WRITE GOOD CONTENT” and...
by Mandy McEwen | Jan 15, 2014 | Blogging, Content Marketing
The 2012 Digital Content Marketing Survey conducted by Brafton found that businesses were most concerned about finding quality content writers for 2013. A whopping 87 percent of marketers said they planned to improve their online content in the coming years, and many...
by Mandy McEwen | Aug 7, 2013 | Blogging
If your business has a blog up and running, then you’ll be happy to know you’re headed in the right direction. Each day, 128 million users are reading blogs on their laptops, desktops and mobile devices. Furthermore, research shows that 3 out of 5...
