by Mandy McEwen | Dec 11, 2014 | Content Marketing, Social Media Marketing
During the 2013 holiday season, retailers saw a 39% increase in traffic to their sites from Facebook referrals. Furthermore, 65% of shoppers said they used social media websites for gift ideas last year. Facebook is the preferred medium of choice for marketers, with...
by Mandy McEwen | Jul 7, 2014 | Social Media Marketing
Recently Facebook revealed a month-long error in their reach and engagement metrics. Our team at Mod Girl Marketing noticed this a few weeks back as several of our clients’ Facebook posts revealed a very low reach but high number of likes. We assumed something...
by Mandy McEwen | Apr 10, 2014 | Social Media Marketing
It’s easy to get a social media page rolling, especially if you have the time and desire to give it your all. Yet, you’ll soon find that a pretty placeholder is not enough to achieve your business goals and make the investment worth your while. The true...
by Mandy McEwen | Jan 29, 2014 | Social Media Marketing
Businesses have largely accepted the fact that social media sites are an integral part of an overall online marketing strategy. Anyone who tracks analytical data can see the impact that social media is having on lead generation, referral traffic and revenue. Here are...
by Mandy McEwen | Jul 5, 2013 | Social Media Marketing
If you’re not careful, social media can gobble up every spare moment you have. Often when we market on Facebook or Twitter, we get the feeling that there is a better, easier way to conduct marketing research and execute basic tasks. And there is! HootSuite lets...
