While Google’s Matt Cutts enjoys an extended vacation, the SEO community is a flurry of activity, trying to keep up with the latest top-secret algorithm change: Google’s Pigeon update. For SEO clients, this could mean that top-ranked pages may fall by the wayside. It could mean that local search listings have suddenly dropped off Google Maps. (For instance, we heard that lawyers and real estate agents were particularly hit hard!) Just as Mod Girl Marketing has helped clients stay afloat during Google’s Penguin and Hummingbird updates, we’re here to address any concerns in light of the latest switcheroo. Here are a few of the major changes, as we see it. Tweet This: Top #8Ways Google’s Pigeon Algorithm Has Changed Local #SEO – via @mandymodgirl http://ctt.ec/089ef+   1. “Pack” results were hurt. A Google “7 Pack” refers to the highlighted Local listings (business name, address, phone number, website) displayed on […]

Many changes have been taking place in the Google boardrooms. Here are 8 ways this has changed EVERYTHING… 1. Search is more personal. Whether you’re reading an article in the New York Times or conducting a Google image search, you will notice that the search engine refers you to the content that your friends have liked, shared or posted recently, first and foremost. In a way, it can be kind of creepy because you are being watched whenever you’re logged into Google and you are being exposed to all of Google’s ads and social media network activity. Tip: Spend time strengthening and broadening your social connections so you receive better search results. 2. Content is not enough. It must be high-quality content. Google’s new SEO algorithm has really done a number on those black-hat sites that copied content or posted keyword-crammed text. Google used to be very secretive about how […]