Updated October 3, 2018 Determining how to market your business online is a difficult decision – and one that can have big (not to mention, expensive) consequences affecting your bottom line. Deciding between hiring a team of in-house marketers or hiring a marketing agency does not just come down to price, but maximum efficiency. Having worked with numerous clients over the years as the founder and CEO of my own marketing agency, Mod Girl Marketing, I’m familiar with the pros and cons of hiring a marketing agency over a team of in-house marketers. But don’t just take my word for it! I reached out to fellow marketers and business owners on LinkedIn to get their perspective as well. Check out what they had to say by clicking on the comments below: 8 Benefits of Hiring A Marketing Agency Over In-House Marketers Here are 8 benefits of hiring a marketing agency – […]

Do you have a digital agency coach for your business? Even though I founded Mod Girl Marketing nearly a decade ago, I still talk to my mentors and coaches often. Just because someone is a digital marketing “expert” or “coach” doesn’t mean they don’t need coaching themselves – we can all gain value from an outside perspective giving us advice and sharing how they approached a particular challenge you’re now facing. We often become so close to our work that we overlook obvious mistakes or missed opportunities. And since there’s so much involved when it comes to running a business, everyone can value from having a digital agency coach. That’s why I host weekly Facebook Lives with our Remote Agency Society members. Having access to a digital agency coach – along with 24/7 access to a community of fellow remote agency owners – is so valuable when it comes to scaling […]

Marketing is a daunting task when you’re on a shoestring budget. According to Entrepreneur, you can calculate a reasonable advertising budget by taking 10-12% of your projected annual gross sales markup… and deduct your rent.  One benchmark study found marketing expenditures as high as 25% among startups. The bulk of a startup’s marketing is spent on advertising, followed by press releases, trade shows and loyalty programs. Offline advertising is good at drumming up leads, but poor at converting sales. The landscape is very different online, which provides better bang for your buck. Here are 8 recommended marketing strategies for startups…  1.  Business Branding Consultant Packages  A package is one quick, easy way to get the marketing end of your  news business going, while you focus on building your core company and clinching sales. We can set you up with a website, blog, social media sites and PPC ads. We can also help […]