As if lead generation wasn’t hard enough, you have to actually CONVERT the leads into paying clients.  So many agencies struggle with converting enough leads to paying clients. Sound familiar?  Why does this happen?  One of my RAS and Agency Authority Accelerator members recently asked me how to get their prospects to sign on the dotted line. So we reviewed his offerings and this is what I found… The reason most prospects do not sign up to work with you generally boils down to two things:           1. You are making it too complicated And a complicated buyer doesn’t say yes. They walk away. Stop adding 200 line items and 5 different package options. Keep it stupid simple – K.I.S.S. Simplicity wins the race every single time.  So stop overcomplicating it.           2. You let THEM take charge from the very first […]

As a healthcare professional, you’re busy focusing on your patients. But if you’re trying to scale your practice, you’re likely also trying to focus on digital marketing as well — and juggling both can be a demanding task. At Mod Girl Marketing, we hear from a lot of healthcare practices who want to do more with their website, social media presence, email marketing, and more, but simply don’t have the time. But they’re also not ready to hire a full-time marketing team. That’s where a digital marketing consultant comes in. With a digital marketing agency by your side, you get all the knowledge of a team of full-time marketing employees, without the expense or hassle of overseeing them. Find out why a digital marketing consultant can be the key to scaling your practice below. Ready to transform your healthcare practice? Discover how we helped one plastic surgeon increase her leads […]

Updated October 3, 2018 Determining how to market your business online is a difficult decision – and one that can have big (not to mention, expensive) consequences affecting your bottom line. Deciding between hiring a team of in-house marketers or hiring a marketing agency does not just come down to price, but maximum efficiency. Having worked with numerous clients over the years as the founder and CEO of my own marketing agency, Mod Girl Marketing, I’m familiar with the pros and cons of hiring a marketing agency over a team of in-house marketers. But don’t just take my word for it! I reached out to fellow marketers and business owners on LinkedIn to get their perspective as well. Check out what they had to say by clicking on the comments below: 8 Benefits of Hiring A Marketing Agency Over In-House Marketers Here are 8 benefits of hiring a marketing agency – […]

Do you have a digital agency coach for your business? Even though I founded Mod Girl Marketing nearly a decade ago, I still talk to my mentors and coaches often. Just because someone is a digital marketing “expert” or “coach” doesn’t mean they don’t need coaching themselves – we can all gain value from an outside perspective giving us advice and sharing how they approached a particular challenge you’re now facing. We often become so close to our work that we overlook obvious mistakes or missed opportunities. And since there’s so much involved when it comes to running a business, everyone can value from having a digital agency coach. That’s why I host weekly Facebook Lives with our Remote Agency Society members. Having access to a digital agency coach – along with 24/7 access to a community of fellow remote agency owners – is so valuable when it comes to scaling […]

A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it’s not good enough to simply cast a wide net and bring as many people to a website as possible. What good are prospects if they are only lingering on your site for a few seconds before going elsewhere to make a purchase? Targeted traffic is the key to a productive marketing campaign — finding people who are “soft sells”… people who are eager, interested, relatively ready to buy, and looking for reasons to overcome any last-minute reservations they may have. These people are also more likely to buy again when their needs are satisfied — and tell their friends about what a great experience they’ve had with your company. So, how does one accomplish all that? The […]

In 2015, many entrepreneurs will outsource their digital branding strategies to professional agencies. The Content Factory estimates that the industry average is between $4,000 and $7,000 per month — although there are online marketing firms for all budgets. For instance, our team at Mod Girl Marketing has a wide range of packages that work for start-ups and corporate Fortune 500 companies looking to re-brand. “While the monthly fee for professional brand management might seem expensive, keeping up with new technologies, changes to social networks and mobile takes more vigilance that some business owners can cram into already-busy schedules,” the Miami Herald summarizes. They cite several business owners who say that it’s easier to target consumers and do something new every day with an outside marketing firm’s help. It’s also easier to keep brand messaging consistent across social media platforms and focus on a particular message that resonates with consumers. 1. Find a […]

Christmas is just a week away! Can you believe it? Time has gone by so quickly this holiday sale season. Perhaps your numbers aren’t quite measuring up to what you’d hoped. That’s why we love online marketing so much. There is always room to tweak and improve marketing strategies to make immediate adjustments that can skyrocket sales literally overnight. Sometimes the best way to look forward is to first look backwards to see what lessons we can gather. Black Friday 2013 provides a number of helpful lessons that we can apply to our final holiday marketing pushes. 1. FACT: Budgets are smaller this year. This Black Friday weekend, consumers spent $1.7 billion less than they spent in 2012, according to the National Retail Federation. Perhaps your initial forecasting was a bit too optimistic. “There are some economic challenges that many Americans still face,” explained NRF chief executive Matthew Shay. The average […]