Updated September 6, 2018. If you send email for your business, then you’ve likely spent time attempting to increase email open rates. But it’s not always as simple as changing a subject line or moving a CTA. The challenge of trying to increase email open rates can be frustrating, but the statistics show that it is worth the effort: – Three-quarters of companies agree that email offers “excellent” to “good” ROI – About 49% of businesses use some form of email automation – 86% of professionals prefer to use email when communicating for business purposes – Active email accounts are expected to hit 5.6 billion by 2019 A “good” open rate and click-through rate for your email marketing campaign is relative, of course. Below you’ll see some of the industry averages so you can compare how your emails are performing: Image Source Now that you have some idea of how you’re […]

The day after Halloween decorations were packed away, a full onslaught of Christmas candy, lights, inflatable lawn decorations, music and holiday product displays went up. Retailers mean business this holiday season. The National Retail Federation estimates that the average consumer plans to spend about $737.95 on gifts, holiday décor, greeting cards — up 2% from 2012. So how can you ramp up your online marketing efforts to compete? We’ve compiled eight key trends that will direct how you approach your holiday advertising in 2013. 1. Mobile site optimization matters. The Adobe Digital Index survey of 400 U.S. shoppers revealed that 35% of 18-to-34-year-olds will use their mobile devices to compare prices while shopping in stores this year. (That number is up from 22% last year). 2. Mobile apps make shopping easier. We’re likely to see an upswing in mobile apps this year, the Adobe survey confirms. Overall, just 36% of U.S. […]

Up to 140 million people are expected to shop online and offline from Black Friday through the weekend, according to the National Retail Federation. While this may sound like a huge number, it actually represents a decline of 5 percent from last  year’s projection. Analysts say consumers are likely to see bigger discounts this year, but the fiscal cliff and sequestration will dampen shopper enthusiasm slightly. One area that all experts agree will boom is mobile shopping. In 2011, 14.3 percent of shoppers used their mobile phones to access a retailer website. Last year, this number jumped to 24 percent. It’s expected to climb to as high as 44 percent this year, according to MarketLand. Mobile shoppers aren’t just clicking “buy” from their phones, however. There are many more uses for a smartphone on Black Friday this year. 1. Look up information and customer reviews while in store. Consumers still like […]

Black Friday is a day marketers dream about all year long. Shoppers are promised deep discounts as a reward for getting an early start on their Christmas Shopping. Retailers can then sleep easy at night for most of the holiday season, knowing that they’re “in the black” sooner – rather than later. One would think social media and Black Friday sales would be a match made in heaven. After all, what better way to find all the doorbuster sales than to hashtag #BlackFriday on Twitter, watch a few product demos on YouTube, or peruse your friend’s shopping activity on Facebook? It’s been exactly 1 week since Black Friday and the results are in… But alas, Black Friday 2012 was an EPIC FAIL. Here are 8 reasons why… 1.      The news headlines are driving home the notion that social media is useless in driving sales. Given the raw data from the […]