Thinking about a website redesign to kick off the New Year with a new face for your business? Consumers have confirmed the importance of a well-designed B2B website time and time again. In fact, 75% of website users admit to making a judgement about the company’s credibility based on their website design. Image Source Having a well-designed, mobile-friendly, easy to navigate website is a must for business owners today. Discover 8 common reasons why you might need a website redesign below. Is your website causing you to lose potential clients? Find out if you’re making some of these common website mistakes by taking our free quiz today. 8 Reasons Your B2B Website Needs a Redesign: 1. Your website isn’t as responsive as it could be. People have certain expectations when arriving at your site. They want to navigate from page to page instantaneously. They want to find the information they’re looking for at […]

Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales. Michael Karg, CEO of Razorfish, contends that “intelligence, rather than image” will shape the future of marketing. We would argue that the collection of data and technology makes a business more efficient, but doesn’t necessarily make the brand more likable to consumers and prospective clients. Data gathering is a tactic, not a strategy. Strategically, businesses still need to be asking themselves, “How does our image align with our core competencies and values? What do our customers expect to see from us? How can we convey professionalism through design?” Aesthetic considerations and web copy wording used to be the primary focus, but is now overlooked in pursuit of analytics, tech solutions and automation. Looks […]

From time to time, it’s a good idea to update your site to reflect modern web design trends. Internet users come to expect certain aesthetics, responsiveness and themes. If your website was created 10 years ago, it’s probably looking pretty dated now. Everyone has different preferences and you can never please every visitor, but these 8 design aesthetics should give you a few cutting edge ideas if you’re looking for something different. One thing you must never forget is that the user experience needs to be the most important factor in your overall design. We didn’t include “responsiveness” as a trend solely for the reason that it’s been a trend for a while now and we feel that all NEW web development should be responsive. Having a mobile friendly website that looks awesome across all devices (mobile, tablet, desktop, etc) is crucial for digital branding in 2015 and beyond. Please keep that […]

A successful rebranding campaign requires more than a shiny new website or re-imagined logo. Branding is done across multiple channels and involves a calculated series of strategic moves to really capture hearts and minds. But most importantly, it starts with problem-solving within the company to find gaps and missed opportunities where you can better connect with a target audience. When you have been down in the trenches for so long, sometimes it takes an outside opinion to help you see the light of day. We help brands big and small reinvent their image every day. To guide our clients, we look at some of the most successful rebranding campaigns to see what we can learn from them. 1. J. Crew: From unpopular to First Lady’s choice brand. It was a great break for J. Crew to acquire Millard Drexler, the man behind The Gap’s multi-billion-dollar empire, in 2003. The company […]

In 2015, many entrepreneurs will outsource their digital branding strategies to professional agencies. The Content Factory estimates that the industry average is between $4,000 and $7,000 per month — although there are online marketing firms for all budgets. For instance, our team at Mod Girl Marketing has a wide range of packages that work for start-ups and corporate Fortune 500 companies looking to re-brand. “While the monthly fee for professional brand management might seem expensive, keeping up with new technologies, changes to social networks and mobile takes more vigilance that some business owners can cram into already-busy schedules,” the Miami Herald summarizes. They cite several business owners who say that it’s easier to target consumers and do something new every day with an outside marketing firm’s help. It’s also easier to keep brand messaging consistent across social media platforms and focus on a particular message that resonates with consumers. 1. Find a […]