Search engine optimization is one of the key components of a successful online business. By implementing the best SEO practices, you can optimize your website optimally for both search engines as well as users. From the search engine point of view, SEO makes the task of indexing a website easier for search engine robots, resulting in a faster and accurate index. This, in turn, helps drive more traffic to your site while improving the site’s ranking position in the SERPs. From a user perspective, SEO helps improve website performance, leading to enhanced user experience. But, search engine optimization can be tricky for newbies and beginners. This is because it consists of on-page and off-page techniques that are constantly evolving with each new Google update, and algorithm changes. If you are not aware of these latest updates & trends, then you are bound to make mistakes that could prove costly for […]
For a team of dedicated marketers who eat, sleep and breathe all matters of Search Engine Optimization, it feels like we’ve been preaching the same list of “SEO Don’ts” for the last few years. Yet, for a business with so many different moving parts in the marketing machine to track, it’s easy to see how some of this stuff can fall off the radar. Usually the issues do not fully come to light until organic search traffic starts to fall off and clients call us to fix it. That’s what we’re here for, after all — to keep your company fresh and up-to-date in the search engines and remaining competitive, despite whatever craziness the webmasters at Google and other search engines want to throw our way. Here are eight common SEO mistakes we find and what you can do to avoid them in 2017… [clickToTweet tweet=”Don’t settle for mediocre search […]