Modern digital marketing strategies must include visual content to stay fresh and engaging. That’s not just the humble opinion of a bunch of digital marketing consultants. Check out these statistics cited by HubSpot: – Colored visuals increase people’s willingness to read a piece of content by 80%. – People only remember 10% of auditory information vs. 65% of visual information 3 days later. – Content with relevant images gets 94% more views than content without relevant images. – Infographics have 3x more “likes” and “shares” than any other type of content. – People follow directions 323% better with text and images. – Facebook posts with images receive 2.3x more engagement than those without images. – 88% of consumers have purchased a product they pinned. – 49% have purchased 5 or more products they’ve pinned. – Shopify users referred by Pinterest spend an average of $80 — twice that of Facebook referrals. [clickToTweet tweet=”Content with […]

Many changes have been taking place in the Google boardrooms. Here are 8 ways this has changed EVERYTHING… 1. Search is more personal. Whether you’re reading an article in the New York Times or conducting a Google image search, you will notice that the search engine refers you to the content that your friends have liked, shared or posted recently, first and foremost. In a way, it can be kind of creepy because you are being watched whenever you’re logged into Google and you are being exposed to all of Google’s ads and social media network activity. Tip: Spend time strengthening and broadening your social connections so you receive better search results. 2. Content is not enough. It must be high-quality content. Google’s new SEO algorithm has really done a number on those black-hat sites that copied content or posted keyword-crammed text. Google used to be very secretive about how […]