I’ve said it before: Linkedin is the best way to generate leads for B2B businesses. At 500 million users and growing, it is the social media site that boasts the largest network of business professionals. But don’t just take my word for it: 79% of marketers agree that LinkedIn is an effective source for generating B2B leads. But which LinkedIn features should you use for the biggest impact? As with other social networking sites, there are a lot of available features that allow you to promote yourself and your business on the site. That said, with new updates being added to LinkedIn all the time, what worked last year won’t necessarily work this year. It’s important to continue to adjust your strategy as LinkedIn unveils new updates to make sure your efforts pay off. To start, check out my top 6 LinkedIn features that will help you grow your business […]

Clients often ask me, “How in the world did you find your team of writers?” Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this industry, that achievement is a nugget of pure gold! Bloggers may be a dime a dozen these days, but finding true masters of the writing craft who also know a thing or two about marketing is quite another matter entirely. Truth be told, in the early months of founding my company, it took a lot of sorting, weeding and prospecting to find the right partners. What ultimately worked for me was looking for self-motivated people with entrepreneurial spirits who worked for themselves and had degrees in professional fields like business, marketing, teaching or journalism. They were people with a passion and a natural intellectual curiosity. They read the news every day. They had spent some […]

The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers rated themselves as “effective” at content marketing — which is down from 42% last year. Most marketers seem to think they are not completely ineffective — but rather, fall somewhere in the middle. As an experienced digital marketing firm, we’ve seen all manners of content — the good, the bad and the ugly. We’ve worked with some amazing companies that just needed the right presentation of their brand to boost their bottom line and gain more customers. Good B2B content is informative, unique, inspires action, and attracts an eager audience that is most ready to buy. Easier said than done, though, right?! In today’s post, we’ll take […]

A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals — more so than the other social networking sites — and remains an ideal channel for corporate storytelling. Marketing firms, including Mod Girl’s team of digital marketers, use the following strategies to get the most bang for client buck out of their LinkedIn B2B marketing efforts. 1. Make the most of your experience with a premium account. If you have the budget for an extra $59.99 a month, give LinkedIn’s 30-day trial premium membership a whirl. With a business account, you’ll be able to access advanced search results for leads, view the expanded profiles of everyone on the site, send email to 10 – 25 people beyond your network, and see […]

What makes content appealing to business clients? Which tactics should you be using? How are successful content marketing strategies formed? We’ve got all the answers for you in this week’s post! Want to learn how to generate leads for your B2B company using LinkedIn – without spending any money on ads? Register now for our free Mod Masterclass: How to Land 5 – 8 New Leads Per Day Using LinkedIn: Mod Girl Marketing specializes in helping business professionals create a B2B content marketing plan that furthers business goals and yields ROI. Naturally, we’re closely following this important trend report from Marketing Profs and The Content Marketing Institute, as well as what B2B content marketing trends other industry thought leaders are predicting for the year.   Top 8 B2B Content Marketing Trends: [Tweet “8 #B2B Content Marketing Trends to Consider #infographic”] Trend #1: Documented content marketing strategies It takes more than a few […]