by Mandy McEwen | Apr 15, 2021 | Branding, Social Media Marketing
For years, brands large and small have been benefiting from influencer marketing, but with a lot of speculation about how influences will continue to evolve, you might be wondering what 2021 holds. Influencer marketing isn’t new, but it is susceptible to social...
by Mandy McEwen | Mar 2, 2021 | Branding, LinkedIn
I didn’t know I was creating a “personal brand.” I was simply doing what was necessary if I wanted to write my own checks. Sink or swim. So I swam. Upstream, sideways, and sometimes backward, but as long as I kept swimming, I knew I’d make it. Show them you know your...
by Mandy McEwen | Sep 6, 2018 | Email Marketing
Updated September 6, 2018. If you send email for your business, then you’ve likely spent time attempting to increase email open rates. But it’s not always as simple as changing a subject line or moving a CTA. The challenge of trying to increase email open...
by Mandy McEwen | Jun 23, 2016 | Content Marketing
Modern digital marketing strategies must include visual content to stay fresh and engaging. That’s not just the humble opinion of a bunch of digital marketing consultants. Check out these statistics cited by HubSpot: – Colored visuals increase...
by Mandy McEwen | Jul 16, 2015 | Branding, Online Marketing, Web Design
Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales....
