For years, brands large and small have been benefiting from influencer marketing, but with a lot of speculation about how influences will continue to evolve, you might be wondering what 2021 holds. Influencer marketing isn’t new, but it is susceptible to social media trends, which means what’s most effective and who maintains their platform can change.   That’s why it’s important to keep your finger on the pulse and understand what’s most effective for influencer marketing now and how you can best leverage that to grow your business. Before you invest money into influencer marketing, make sure you have a good idea of your goals, define what types of influencers you want to work with, and have a plan for your brand. To help you start this year off on the right foot, we’ve put together some solid advice for brands that want to use influencers in their 2021 marketing strategy.  […]

I didn’t know I was creating a “personal brand.” I was simply doing what was necessary if I wanted to write my own checks. Sink or swim. So I swam. Upstream, sideways, and sometimes backward, but as long as I kept swimming, I knew I’d make it. Show them you know your stuff. Show them you genuinely care. Show them your passion and ambition. Show them you can get results. Show them you are DIFFERENT. They will see it and they won’t have a choice but to believe you and hire you. Because you ARE the best. And they NEED you. 👆 That’s what I told myself 11 years ago when I was unknowingly building my “personal brand” and Mod Girl’s brand. You see, that’s really all building a personal brand is – showing the world what you’re made of, what you can do for them, and why you do […]

Updated September 6, 2018. If you send email for your business, then you’ve likely spent time attempting to increase email open rates. But it’s not always as simple as changing a subject line or moving a CTA. The challenge of trying to increase email open rates can be frustrating, but the statistics show that it is worth the effort: – Three-quarters of companies agree that email offers “excellent” to “good” ROI – About 49% of businesses use some form of email automation – 86% of professionals prefer to use email when communicating for business purposes – Active email accounts are expected to hit 5.6 billion by 2019 A “good” open rate and click-through rate for your email marketing campaign is relative, of course. Below you’ll see some of the industry averages so you can compare how your emails are performing: Image Source Now that you have some idea of how you’re […]

  Modern digital marketing strategies must include visual content to stay fresh and engaging. That’s not just the humble opinion of a bunch of digital marketing consultants. Check out these statistics cited by HubSpot: – Colored visuals increase people’s willingness to read a piece of content by 80%. – People only remember 10% of auditory information vs. 65% of visual information 3 days later. – Content with relevant images gets 94% more views than content without relevant images. – Infographics have 3x more “likes” and “shares” than any other type of content. – People follow directions 323% better with text and images. – Facebook posts with images receive 2.3x more engagement than those without images. – 88% of consumers have purchased a product they pinned. – 49% have purchased 5 or more products they’ve pinned. – Shopify users referred by Pinterest spend an average of $80 — twice that of Facebook referrals. [clickToTweet tweet=”Content with […]

Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales. Michael Karg, CEO of Razorfish, contends that “intelligence, rather than image” will shape the future of marketing. We would argue that the collection of data and technology makes a business more efficient, but doesn’t necessarily make the brand more likable to consumers and prospective clients. Data gathering is a tactic, not a strategy. Strategically, businesses still need to be asking themselves, “How does our image align with our core competencies and values? What do our customers expect to see from us? How can we convey professionalism through design?” Aesthetic considerations and web copy wording used to be the primary focus, but is now overlooked in pursuit of analytics, tech solutions and automation. Looks […]

We’re not necessarily “outraged” or “offended” by GoDaddy’s latest Super Bowl attempt — but, as marketers, we do find it truly thought-provoking.  One has to wonder, “What were they thinking?” We’ll get to that in a moment, but here’s a quick recap to get you up-to-speed on what’s been happening: The 2015 GoDaddy Super Bowl ad depicts an adorable Golden Retriever puppy who falls out of a box from the back of a pickup truck and races through the rain back to his home — only to find that he’s been sold on a website built by GoDaddy! “Ship him out!” the presumed  Backyard Breeder orders the delivery driver — who happens to be race car driver Danica Patrick. Needless to say, the animal rights activists were all over this one. “Journey Home” previewed Monday morning on the Today show; by Tuesday evening, a petition had over 42,000 signatures calling for the […]

“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too. Mod Girl Marketing helps businesses take their content marketing further by incorporating search engine optimization and social media marketing into an overarching strategy that’ll get you to page one of the search engines. Still not convinced? Here are 8 reasons to hire an SEO content strategist. [clickToTweet tweet=”8 reasons you need an #SEO content strategist. ” quote=”8 reasons you need an SEO content strategist. ” theme=”style3″] 1. Expertise Content is the new SEO… but do you know how to do it? Content adds value, builds community, distributes information naturally, improves brand awareness, and goes viral, according to a recent Huffington Post article. Yet, “content […]

The dream of every writer is to get as many eyes on a piece of written content as possible. Nothing is better than a blog that has “gone viral.” After a small amount of effort, fan sharing and buzz is the gift that keeps on giving long after the pen has been put down. So how does one encourage friends to become content-sharing fans? The answers are surprisingly simple. Check out this great infographic by Mari Smith on ways to boost Facebook shares: Here are #8ways to get more social media shares: 1. Do your homework. Nothing beats ORIGINAL, INTERESTING, INFORMATIVE content. Naturally, people want to share something they like. One of our writers helped a client bring in over 5,000 visitors literally overnight by writing a well-researched piece about Zumba Dance injuries that was picked up by Zumba instructors on Facebook and shared to the masses. The post really […]

A successful rebranding campaign requires more than a shiny new website or re-imagined logo. Branding is done across multiple channels and involves a calculated series of strategic moves to really capture hearts and minds. But most importantly, it starts with problem-solving within the company to find gaps and missed opportunities where you can better connect with a target audience. When you have been down in the trenches for so long, sometimes it takes an outside opinion to help you see the light of day. We help brands big and small reinvent their image every day. To guide our clients, we look at some of the most successful rebranding campaigns to see what we can learn from them. 1. J. Crew: From unpopular to First Lady’s choice brand. It was a great break for J. Crew to acquire Millard Drexler, the man behind The Gap’s multi-billion-dollar empire, in 2003. The company […]

In 2015, many entrepreneurs will outsource their digital branding strategies to professional agencies. The Content Factory estimates that the industry average is between $4,000 and $7,000 per month — although there are online marketing firms for all budgets. For instance, our team at Mod Girl Marketing has a wide range of packages that work for start-ups and corporate Fortune 500 companies looking to re-brand. “While the monthly fee for professional brand management might seem expensive, keeping up with new technologies, changes to social networks and mobile takes more vigilance that some business owners can cram into already-busy schedules,” the Miami Herald summarizes. They cite several business owners who say that it’s easier to target consumers and do something new every day with an outside marketing firm’s help. It’s also easier to keep brand messaging consistent across social media platforms and focus on a particular message that resonates with consumers. 1. Find a […]