by Mandy McEwen | Jul 16, 2015 | Branding, Online Marketing, Web Design
Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales....
by Mandy McEwen | May 21, 2015 | Social Media Marketing
A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals — more so...
by Mandy McEwen | Apr 23, 2015 | Social Media Marketing
Last year, we discussed the merits of HootSuite for social media marketers. While we do still use HootSuite and find value in their social media tools, we prefer to use Sprout Social for most of our needs. Here are eight reasons why Sprout Social is a MUST-HAVE for...
by Mandy McEwen | Oct 17, 2013 | Entrepreneurship, Online Marketing
It’s okay. We’ve all done it. We’ve all kicked our feet up on the desk and imagined what life would be like working for ourselves. We picture whopping paychecks, skipping out early on Fridays if duty calls, coming in late so we can get the kids off...
by Mandy McEwen | Apr 24, 2013 | Search Engine Optimization, Web Design
Not every small business has a monolithic budget to work with. Yet, creating an attractive, user-friendly website is the equivalent of having a birth certificate — you simply MUST have one if you want to exist! For some businesses, the website will be a place...