by Mandy McEwen | Aug 13, 2015 | Content Marketing
Clients often ask me, “How in the world did you find your team of writers?” Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this industry, that achievement is a nugget of pure gold!...
by Mandy McEwen | Jul 2, 2015 | Blogging, Content Marketing
The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers...
by Mandy McEwen | Oct 21, 2014 | Content Marketing, Online Marketing, Search Engine Optimization
“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in...
by Mandy McEwen | Sep 25, 2014 | Blogging, Content Marketing
According to a widely-cited Forrester Research report from 2008, most corporate blogs are “dull, drab, and don’t stimulate conversation.” Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to...
by Mandy McEwen | Jun 6, 2014 | Blogging, Content Marketing, Social Media Marketing
Content is central to most business online marketing strategies these days. But what good is having well-written, researched, appealing content if no one sees it? The whole purpose of social media is not only to be more accessible to consumers, but also to provide a...
