by Mandy McEwen | Aug 8, 2014 | Search Engine Optimization
While Google’s Matt Cutts enjoys an extended vacation, the SEO community is a flurry of activity, trying to keep up with the latest top-secret algorithm change: Google’s Pigeon update. For SEO clients, this could mean that top-ranked pages may fall...
by Mandy McEwen | May 8, 2014 | Blogging, Search Engine Optimization
Search Engine Optimization is an interesting field. Certain elements are ever-changing — and yet, there are many methods that remain tested, tried and true throughout the decades. Of course it’s one thing to simply say “WRITE GOOD CONTENT” and...
by Mandy McEwen | Apr 10, 2014 | Social Media Marketing
It’s easy to get a social media page rolling, especially if you have the time and desire to give it your all. Yet, you’ll soon find that a pretty placeholder is not enough to achieve your business goals and make the investment worth your while. The true...
by Mandy McEwen | Jan 29, 2014 | Social Media Marketing
Businesses have largely accepted the fact that social media sites are an integral part of an overall online marketing strategy. Anyone who tracks analytical data can see the impact that social media is having on lead generation, referral traffic and revenue. Here are...
by Mandy McEwen | Jul 10, 2013 | Search Engine Optimization
1. Content focuses on depth and detail. Once upon a time, 200-word posts updated several times a week were sufficient to achieve authority and page rank. Slowly but surely, 400 or 500-word posts became the new standard. While super informative, relevant short pieces...