by Mandy McEwen | Oct 17, 2015 | Social Media Marketing
When Periscope launched at the end of March, it was pitched as an improvement over the static YouTube commenting feature. Instead of a passive experience where audiences posted comments and video creators checked and responded to feedback at their leisure, Periscope...
by Mandy McEwen | Mar 26, 2015 | Content Marketing, Digital Marketing Consultant, Marketing Automation, Online Marketing
A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it’s not good enough to simply cast a wide net and bring as...
