When Periscope launched at the end of March, it was pitched as an improvement over the static YouTube commenting feature. Instead of a passive experience where audiences posted comments and video creators checked and responded to feedback at their leisure, Periscope was a dynamic environment, allowing live broadcasts where viewers could comment, ask questions and join in the dialogue in real-time. Viewers send hearts as a form of “virtual applause” and creators receive “push notifications” as new viewers join, which is the equivalent of watching more people walk into the room and sit down for a presentation. The big question, of course, is: SO WHAT? After all, live streaming is nothing new; it’s been around for the better part of a decade. However, as Northern Lights PR from the UK points out, the audience for live streaming is suddenly much larger due to widespread adoption of smartphones, social media is part […]

A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it’s not good enough to simply cast a wide net and bring as many people to a website as possible. What good are prospects if they are only lingering on your site for a few seconds before going elsewhere to make a purchase? Targeted traffic is the key to a productive marketing campaign — finding people who are “soft sells”… people who are eager, interested, relatively ready to buy, and looking for reasons to overcome any last-minute reservations they may have. These people are also more likely to buy again when their needs are satisfied — and tell their friends about what a great experience they’ve had with your company. So, how does one accomplish all that? The […]