In honor of its fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network. The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds. If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is more essential today than ever. Why? Check out these statistics: With over 610 million members in over 200 countries and territories, more than 1 out of every 3 professionals worldwide is on LinkedIn. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. LinkedIn counts executives from nearly all […]

I’ve said it before: Linkedin is the best way to generate leads for B2B businesses. At 500 million users and growing, it is the social media site that boasts the largest network of business professionals. But don’t just take my word for it: 79% of marketers agree that LinkedIn is an effective source for generating B2B leads. But which LinkedIn features should you use for the biggest impact? As with other social networking sites, there are a lot of available features that allow you to promote yourself and your business on the site. That said, with new updates being added to LinkedIn all the time, what worked last year won’t necessarily work this year. It’s important to continue to adjust your strategy as LinkedIn unveils new updates to make sure your efforts pay off. To start, check out my top 6 LinkedIn features that will help you grow your business […]

San Diego, CA — (ReleaseWire) — 10/02/2017 –Mod Girl Marketing, a leading digital agency offering modern marketing consulting, has opened registration for its second Mod Masterclass: How to Land 5 – 8 New Leads Per Day Using LinkedIn. Founder and CEO Mandy McEwen first hosted this LinkedIn lead generation Masterclass in July, and it was full in under 7 minutes. Now she is back to share her proven lead generation strategy again. Note: Our Masterclasses on October 3rd and 5th have ended, but you can reserve your spot for our next Mod Lead Gen Masterclass now! Join us to learn how to land 5 – 8 new leads per DAY using LinkedIn. Click below to register.   Mandy McEwen has spent over a decade in digital marketing. She realized that she simply didn’t have the time to waste searching for prospective dream clients, so she began devising a system to […]

With over 500 million active members on LinkedIn, the professional social network can be a gold mine for B2B lead generation that turns into sales. The key to using LinkedIn to generate leads – without spending thousands of dollars on advertising – is to build a proven, repeatable process that attracts prospects and ultimately converts them. Want to learn my top lead generation marketing strategies on LinkedIn that are currently generating multiple dream leads per DAY for myself and my clients? Register for My Free, LIVE ‘5 – 8 Leads Per Day on LinkedIn’ Mod Masterclass! When you register for my free Lead Generation Masterclass at the link above, I’ll send you my LinkedIn Profile Optimization Checklist that will show you how to 10x your prospects by making simple tweaks. Many agencies struggle to find clients or end up working with clients who don’t fit their target market because they […]

A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals — more so than the other social networking sites — and remains an ideal channel for corporate storytelling. Marketing firms, including Mod Girl’s team of digital marketers , use the following strategies to get the most bang for client buck out of their LinkedIn B2B marketing efforts. Want to learn how to generate leads for your B2B company using LinkedIn – without spending any money on ads? Register now for our free Mod Masterclass: How to Land 5 – 8 New Leads Per Day Using LinkedIn: 1. Make the most of your experience with a premium account. If you have the budget for an extra $59.99 a month, give LinkedIn’s 30-day trial premium […]

On Tuesday morning, Facebook CEO Mark Zuckerberg announced that “Graph Search” is coming to the site. Here’s what you need to know… 1. Graph Search Will Make It Easier To Find Information. Graph Search lets you search through your friends’ photos, page likes, interests, check-ins, and activities. For instance, you might type in “Friends who like biking” to get a list of everyone who has marked that as a hobby on their profiles. Or you might type in “Pictures of friends in Germany” to see who has been to the country on vacation. Need a recommendation? Just type in a search query like “TV shows my friends like.” 2. Facebook Is Becoming More Competitive. Much like the online dating sites, you can now search something like “friends of friends who are single and like indie rock music.” Like LinkedIn, you can search for “friends of friends who work at Goldman Sachs.” […]

Black Friday is a day marketers dream about all year long. Shoppers are promised deep discounts as a reward for getting an early start on their Christmas Shopping. Retailers can then sleep easy at night for most of the holiday season, knowing that they’re “in the black” sooner – rather than later. One would think social media and Black Friday sales would be a match made in heaven. After all, what better way to find all the doorbuster sales than to hashtag #BlackFriday on Twitter, watch a few product demos on YouTube, or peruse your friend’s shopping activity on Facebook? It’s been exactly 1 week since Black Friday and the results are in… But alas, Black Friday 2012 was an EPIC FAIL. Here are 8 reasons why… 1.      The news headlines are driving home the notion that social media is useless in driving sales. Given the raw data from the […]