Search engine optimization is one of the key components of a successful online business. By implementing the best SEO practices, you can optimize your website optimally for both search engines as well as users. From the search engine point of view, SEO makes the task of indexing a website easier for search engine robots, resulting in a faster and accurate index. This, in turn, helps drive more traffic to your site while improving the site’s ranking position in the SERPs. From a user perspective, SEO helps improve website performance, leading to enhanced user experience. But, search engine optimization can be tricky for newbies and beginners. This is because it consists of on-page and off-page techniques that are constantly evolving with each new Google update, and algorithm changes. If you are not aware of these latest updates & trends, then you are bound to make mistakes that could prove costly for […]
LinkedIn is the social network where business gets done. The numbers speak for themselves: 80% of social media B2B leads can be attributed to this platform. And LinkedIn profile optimization can help you get even more qualified leads from the platform. By optimizing your LinkedIn profile, you can make it so more leads come to you, rather than having to do manual outreach. Being more efficient with your lead generation means reducing the amount of time you have to spend each day searching for new prospects — and frees up time for you to spend on direct revenue-generating activities. LinkedIn has deep search capabilities that many users either aren’t aware of or haven’t made full use of yet. With an SEO-friendly profile, you’ll show up in that search more often for your dream clients so they can contact you. Want even more leads from LinkedIn? Learn more about our customized […]
If you’re a “glass half full” type person, you know the Google Answer Box represents a huge marketing opportunity for your business. If you tend to be a more “glass half empty” type person, you are likely still struggling with how to overcome the SEO challenges to make the Google Answer Box work for you. Either way, we feel your pain. The world of Search Engine Optimization is always throwing us marketers another curve ball. We’ve tinkered around enough over the last couple of years to know these 8 optimization techniques work to get businesses top positioning in the Google Quick Answers box, so give them a whirl and enjoy the fantastic results! [clickToTweet tweet=”Learn #8Ways to Make the #Google Answer Box Work for You” quote=”Learn 8 Ways to Make the Google Answer Box Work for You” theme=”style3″] 8 Ways To Optimize For The Google Answer Box 1. Implement schema […]
For a team of dedicated marketers who eat, sleep and breathe all matters of Search Engine Optimization, it feels like we’ve been preaching the same list of “SEO Don’ts” for the last few years. Yet, for a business with so many different moving parts in the marketing machine to track, it’s easy to see how some of this stuff can fall off the radar. Usually the issues do not fully come to light until organic search traffic starts to fall off and clients call us to fix it. That’s what we’re here for, after all — to keep your company fresh and up-to-date in the search engines and remaining competitive, despite whatever craziness the webmasters at Google and other search engines want to throw our way. Here are eight common SEO mistakes we find and what you can do to avoid them in 2017… [clickToTweet tweet=”Don’t settle for mediocre search […]
Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn’t want someone operating on you who hadn’t received any additional training since graduating from medical school decades ago, you wouldn’t want someone writing your copy who has been using the same old tactics and techniques since 1999. [Tweet “#8Ways your writing has fallen prey to #SEO copywriting myths.”] In the past, writers were trained in a host of tricks designed to capture search engine attention. The end result was poorly-written pages crammed with nonsensical keyword phrases, link farm pages and text that earned websites top positions but held no value for the reader. Consider this infographic on the history of SEO copywriting created by Express Writers: Image Source: Visual.ly Search engine developers have gotten wise to many of the old-school tactics, but not every copywriter has updated his or […]
The decision to hire an SEO expert is the easy part, especially when your website is not bringing in the level of traffic you want or growing exponentially over time. Stagnation happens to the best of us, but usually occurs when a company is not progressive enough about adapting to changes in search algorithms and evolving trends. Frankly, keeping up with the times is a BIG job! That’s why finding a dedicated SEO consultant can be the biggest asset to your digital marketing team. Yet, this industry in particular tends to attract a lot of fly-by-night type people who look for ways to deliver quick results, without doing a whole lot of work. Unlike other industries that have certifying bodies or industry standards, there is no such animal for SEO. It is up to “buyer beware” to recognize and avoid “black hat tactics” that hurt search engine placement and brand reputation […]
A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it’s not good enough to simply cast a wide net and bring as many people to a website as possible. What good are prospects if they are only lingering on your site for a few seconds before going elsewhere to make a purchase? Targeted traffic is the key to a productive marketing campaign — finding people who are “soft sells”… people who are eager, interested, relatively ready to buy, and looking for reasons to overcome any last-minute reservations they may have. These people are also more likely to buy again when their needs are satisfied — and tell their friends about what a great experience they’ve had with your company. So, how does one accomplish all that? The […]
Organic SEO is still a leading strategy for digital marketing in 2015. Many of the SEO techniques we’ve been using for years are still worthy of our marketing dollars — blogging, social media, and inbound marketing — for example. Yet, the way we look at these old methods may be a little different. – Effective blogging requires more than just paraphrasing the news of the day, throwing in a few keywords, and linking to another site; you’ll need to become a proven “thought leader” and answer people’s most pressing questions. – Social media will not just be a dumping grounds for blog posts, but a place where you look for prospects who are talking about your products or services and connect with them in real-time. – Linking will focus on seeking quality, branded citations, rather than just throwing your URL down in the comments section of a blog. Today, we discuss 8 SEO […]
“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too. Mod Girl Marketing helps businesses take their content marketing further by incorporating search engine optimization and social media marketing into an overarching strategy that’ll get you to page one of the search engines. Still not convinced? Here are 8 reasons to hire an SEO content strategist. [clickToTweet tweet=”8 reasons you need an #SEO content strategist. ” quote=”8 reasons you need an SEO content strategist. ” theme=”style3″] 1. Expertise Content is the new SEO… but do you know how to do it? Content adds value, builds community, distributes information naturally, improves brand awareness, and goes viral, according to a recent Huffington Post article. Yet, “content […]
To an innocent bystander, Search Engine Optimization seems like a complex sort of wizardry that brings a website from virtual obscurity to the top page of Google results. Even from the inside of this industry, we have to agree. There are a dazzling array of different items that go into the pot when cooking up just the right algorithm to attract Google’s wandering eye. Social media has become one of the most important ingredients in recent years, as you can plainly see in this infographic: Here are eight of the most important ways social media affects SEO: 1. Social media helps your site get indexed faster. Search engines find websites quickest when there are a lot of links acting as arrows, pointing to content that matters. It’s as if every person who re-tweets your content is saying, “Hey, check this is out, Google!” A study by SEOMoz found that a […]