by Mandy McEwen | Aug 21, 2014 | Social Media Marketing
The dream of every writer is to get as many eyes on a piece of written content as possible. Nothing is better than a blog that has “gone viral.” After a small amount of effort, fan sharing and buzz is the gift that keeps on giving long after the pen has...
by Mandy McEwen | Jul 7, 2014 | Social Media Marketing
Recently Facebook revealed a month-long error in their reach and engagement metrics. Our team at Mod Girl Marketing noticed this a few weeks back as several of our clients’ Facebook posts revealed a very low reach but high number of likes. We assumed something...
by Mandy McEwen | Sep 19, 2013 | Business Marketing Essentials, Online Marketing
Marketing is a daunting task when you’re on a shoestring budget. According to Entrepreneur, you can calculate a reasonable advertising budget by taking 10-12% of your projected annual gross sales markup… and deduct your rent. One benchmark study found...
by Mandy McEwen | Mar 27, 2013 | Business Marketing Essentials, Content Marketing, Online Marketing
It’s easy to feel like you’re running around in circles when trying to market your small or medium-sized business. Having a comprehensive strategy that includes several different tasks can lead to the dramatic results you’ve been seeking. We’ve...
by Mandy McEwen | Jan 31, 2013 | Business Marketing Essentials, Online Marketing
The Super Bowl is the most highly anticipated advertising event of the year. Even if you don’t have the budget for a multi-million-dollar TV spot, your business can still learn a lot from what advertisers are doing during this high-profile event. Lesson 1:...
