The Top 6 LinkedIn Features Guaranteed to Grow Your Business
I’ve said it before: Linkedin is the best way to generate leads for B2B businesses. At 500 million users and growing, it is the social media site that boasts the largest network of business professionals. But don’t just take my word for it: 79% of marketers...
8 Ways Buyer Personas Enhance the Customer Experience & Your Business
At a rock concert, there is always “that one guy.” He’s got to be front-and-center for the duration of the show, no matter how many times the mosh-pit churns him out. He shouts all the lyrics and wears a t-shirt with the name of the band on it. He is first to sign up...
8 Ways Web Analytics Will Make You A Better Content Marketer
Mod Girl Marketing consultants employ a number of strategies to fuel our clients’ success online, but content marketing has always been the most tested, tried and true component of our lead-generating machine. Through content, a brand develops and bares its...
8 Ways Technology Can Improve Your Content Marketing
There is so much marketing technology out there, it’s easy to lose your mind thinking about it. Yet, it is worth your while to invest in something — not just because everyone else is doing it and you’ll be more “competitive” that way, but...
