by Mandy McEwen | Dec 13, 2018 | Healthcare Marketing, Marketing Automation
At Mod Girl, we field a number of requests from successful healthcare professionals who have great offline success, but online efforts that fall short of their expectations. They have heard about using healthcare email marketing with automation software to put some of...
by Mandy McEwen | Sep 6, 2018 | Email Marketing
Updated September 6, 2018. If you send email for your business, then you’ve likely spent time attempting to increase email open rates. But it’s not always as simple as changing a subject line or moving a CTA. The challenge of trying to increase email open...
by Mandy McEwen | May 31, 2018 | Email Marketing, Remote Agency
On May 25, 2018 GDPR went into full effect – so what exactly does that mean for digital agencies? For starters, it means you are responsible for safeguarding the data of your audience, from potential leads who sign-up to get notified when you publish a new blog...
by Mandy McEwen | Oct 5, 2017 | B2B Marketing, Email Marketing, Lead Generation
Email marketing is not dead. As long as you’re producing high-quality, targeted messages, your clients – and prospective clients – will be happy to open your emails and click your links. But in order to get your message in front of them, you need a...
by Mandy McEwen | May 19, 2016 | Email Marketing
Email is one of the most cost-effective ways to market to current and prospective customers. Yet, personalized emails give businesses even better bang for their buck. According to Experian, personalized emails deliver six times higher transaction rates than...