At Mod Girl, we field a number of requests from successful healthcare professionals who have great offline success, but online efforts that fall short of their expectations. They have heard about using healthcare email marketing with automation software to put some of their day-to-day marketing tasks on autopilot, but they’re not sure how to get started. We help plastic surgeons and healthcare companies identify their needs and select the right healthcare email marketing provider, in addition to providing consulting for the development and maintenance of growth strategies. The right email automation strategy can help your practice with lead generation, conversion, relationship management, and more. Discover 8 ways healthcare email marketing can help you grow your practice below. Image Source 8 Ways Healthcare Email Marketing Can Help You Grow Your Practice 1. Marketing automation addresses many of your biggest pain points. Running a busy practice (and running it well) takes up an enormous amount […]

Anyone who owns a business understands that there are countless opportunities to make money and grow the company during the course of a day. Who has time to sit around and wait a month or more for digital marketing strategies to gain traction? It can be disheartening to do so much work today, but see little to no results tomorrow. Luckily, there are many ultra-modern marketing tools designed to turbocharge your efforts, deliver immediate impact and scale your business. As marketing consultants, we specialize in sharing these resources with growing companies like yours. Feel free to contact us to discuss which tools would benefit your particular business the most or check out our list of favorites below… Marketing Fast-Track: 8 Of Our Favorite Growth-Hacking Tools 1. Hatchbuck helps small and mid-sized businesses automate basic tasks like form management, audience segmentation, and drip email campaigns. This Tool Is For You If: You are looking […]

Email is one of the most cost-effective ways to market to current and prospective customers. Yet, personalized emails give businesses even better bang for their buck. According to Experian, personalized emails deliver six times higher transaction rates than non-personalized emails. Furthermore, Aberdeen found that personalized emails improve conversion rates by 10 percent. The Direct Marketing Association (UK) goes so far as to say that segmented, targeted and personalized emails generate 58 percent of total business revenue! [clickToTweet tweet=”Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them” quote=”Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them” theme=”style3″] The value of personalized emails is clear, but 70 percent of businesses fall short, which goes to show it’s a lot harder to implement than one would think. At one time, “email personalization” just meant inserting your name into the email subject line and header. Next, smart shopping […]

Marketing Automation Software is still an extremely competitive market. Though there are a few big names out there, dozens of players are still grappling to capture market share. That’s why one of the most common questions for digital consultants is: “Which marketing automation platform should our company invest in??” Simply searching the most “popular” companies may not always be the best solution for SMBs because popularity is often gauged by sales revenue — which would be higher for more expensive platforms — or by number of customers — which would be higher for platforms targeted to large firms that need bulk licensing. [Tweet “Top 8 #MarketingAutomation Platforms Revealed. #8ways”] We really try to come up with customized solutions based on the individual needs of our clients instead of blanketed general advice since bigger companies are likely to have different needs than SMBs. However, you may find it helpful to at least […]

Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email marketing, lead tracking, drip campaigns and sales follow-up. Yet, where to get started and how to ameliorate the dreaded learning curve is something that many smart executives struggle with. A recent survey by Gartner’s Software Advice found that nearly half of small businesses still rely on manual data entry for their online marketing, but 98% are now shopping for marketing automation software. Many of the large, competitive businesses Mod Girl Marketing works with are already using marketing automation software by top firms like SaS, HubSpot, InfusionSoft, Salesforce, Marketo and Act-On, but are still learning how to get the most from these programs, particularly when it comes to lead generation. As you well know, modern marketing has evolved and targeted traffic is the key […]

A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it’s not good enough to simply cast a wide net and bring as many people to a website as possible. What good are prospects if they are only lingering on your site for a few seconds before going elsewhere to make a purchase? Targeted traffic is the key to a productive marketing campaign — finding people who are “soft sells”… people who are eager, interested, relatively ready to buy, and looking for reasons to overcome any last-minute reservations they may have. These people are also more likely to buy again when their needs are satisfied — and tell their friends about what a great experience they’ve had with your company. So, how does one accomplish all that? The […]