As women, being able to meet another person’s gaze with confidence is one of the most important skills to develop, for both professional and personal lives. As humans are social animals, we can tell a lot about how someone is feeling just based on the way they make eye contact. Someone who isn’t afraid to meet another’s gaze is perceived as strong and capable, while those who shy away from eye contact are seen as submissive and nervous. Women are socially conditioned to make less eye contact than men, which can affect the power dynamics at the office and in personal relationships. The good news is that eye contact is actually a skill that can be practiced and improved upon! From Rory, below is a guide with tips and tricks for improving your level of eye contact.   Become a Mod Girl Marketing Blog Contributor If you’re interested in submitting a guest post […]

Although marketing proposals are often several pages long, it doesn’t have to take you hours to create one. When you niche down and work with a specific industry, you can create a marketing proposal template that speaks directly to them. Then, whenever you need to create a new marketing proposal, it’s simply a matter of filling in the blanks and customizing your template for them. At Mod Girl Marketing, I’ve created a marketing proposal template that’s helped me land $10k projects time and time again. Download your free copy today to help you land your next high-paying client! Download my free proposal template here Or, you can create one of your own. Here’s what your marketing proposal needs to include: Part 1: The Front Page Keep the front page of your marketing proposal pretty simple. It should include: The client’s name The proposal name An image of the client’s website […]

Updated September 6, 2018. If you send email for your business, then you’ve likely spent time attempting to increase email open rates. But it’s not always as simple as changing a subject line or moving a CTA. The challenge of trying to increase email open rates can be frustrating, but the statistics show that it is worth the effort: – Three-quarters of companies agree that email offers “excellent” to “good” ROI – About 49% of businesses use some form of email automation – 86% of professionals prefer to use email when communicating for business purposes – Active email accounts are expected to hit 5.6 billion by 2019 A “good” open rate and click-through rate for your email marketing campaign is relative, of course. Below you’ll see some of the industry averages so you can compare how your emails are performing: Image Source Now that you have some idea of how you’re […]

Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email marketing, lead tracking, drip campaigns and sales follow-up. Yet, where to get started and how to ameliorate the dreaded learning curve is something that many smart executives struggle with. A recent survey by Gartner’s Software Advice found that nearly half of small businesses still rely on manual data entry for their online marketing, but 98% are now shopping for marketing automation software. Many of the large, competitive businesses Mod Girl Marketing works with are already using marketing automation software by top firms like SaS, HubSpot, InfusionSoft, Salesforce, Marketo and Act-On, but are still learning how to get the most from these programs, particularly when it comes to lead generation. As you well know, modern marketing has evolved and targeted traffic is the key […]

Many of the people we have helped in the past had the same situation: they had great marketing campaigns, but ailing social media sites. Businesses often view social media as a necessary evil. They know they need to at least create a page to have “a presence” and compete with other brands in the marketplace. They understand that social media users can find their brand in the site’s search engine and “friend” them, and that they can use the site as a place to dump links to their blogs. However, they fail to capitalize on all the innovative ways one can integrate these new social media sites with existing marketing campaigns to maximize value. Here are 8 ways to connect your marketing and social networking efforts…   1. Re-purpose Old Content. You are probably using Facebook, Twitter and Google+ as a place to push all your latest blog entries, and rightfully so. […]

Recently Facebook revealed a month-long error in their reach and engagement metrics. Our team at Mod Girl Marketing noticed this a few weeks back as several of our clients’ Facebook posts revealed a very low reach but high number of likes. We assumed something was off with the FB system and we were right. Given this recent finding and the buzz around Facebook Pages and the lack of reach without investing advertising dollars, we decided to put together the top 8 ways Facebook Pages can improve their engagement without spending money.   Social Media Speaker Michael Leander defines positive Facebook engagement as anything “above 1%.” Average engagement ranges from 0.5 to 0.99% and anything below 0.5% requires intervention. To calculate your engagement rate, you’ll want to consider: Of course, each industry differs in the level of engagement attainable. People are much more likely to interact with posts about vacationing at […]

It’s easy to get a social media page rolling, especially if you have the time and desire to give it your all. Yet, you’ll soon find that a pretty placeholder is not enough to achieve your business goals and make the investment worth your while. The true measure of social media success is what the experts call “engagement.” In other words: how many fans of your page are liking, commenting and sharing your social media content? The more people perform these activities, the more your brand will come up in their news feeds and the news feeds of their friends to extend your company’s reach. This is word-of-mouth advertising at its finest. We find this to be an ongoing challenge too — especially when you’re in a “dry” industry like insurance, parts manufacturing, finance or marketing where people may not be as excited about sharing your news as they would be on Starbucks’ page or […]

On Tuesday morning, Facebook CEO Mark Zuckerberg announced that “Graph Search” is coming to the site. Here’s what you need to know… 1. Graph Search Will Make It Easier To Find Information. Graph Search lets you search through your friends’ photos, page likes, interests, check-ins, and activities. For instance, you might type in “Friends who like biking” to get a list of everyone who has marked that as a hobby on their profiles. Or you might type in “Pictures of friends in Germany” to see who has been to the country on vacation. Need a recommendation? Just type in a search query like “TV shows my friends like.” 2. Facebook Is Becoming More Competitive. Much like the online dating sites, you can now search something like “friends of friends who are single and like indie rock music.” Like LinkedIn, you can search for “friends of friends who work at Goldman Sachs.” […]