by Mandy McEwen | Jul 2, 2015 | Blogging, Content Marketing
The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers...
by Mandy McEwen | Jan 28, 2015 | News Headlines, Online Marketing, Social Media Marketing
We’re not necessarily “outraged” or “offended” by GoDaddy’s latest Super Bowl attempt — but, as marketers, we do find it truly thought-provoking. One has to wonder, “What were they thinking?” We’ll get to...
by Mandy McEwen | Oct 9, 2014 | Content Marketing, Search Engine Optimization, Social Media Marketing
To an innocent bystander, Search Engine Optimization seems like a complex sort of wizardry that brings a website from virtual obscurity to the top page of Google results. Even from the inside of this industry, we have to agree. There are a dazzling array of different...
by Mandy McEwen | Sep 25, 2014 | Blogging, Content Marketing
According to a widely-cited Forrester Research report from 2008, most corporate blogs are “dull, drab, and don’t stimulate conversation.” Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to...
by Mandy McEwen | Aug 21, 2014 | Social Media Marketing
The dream of every writer is to get as many eyes on a piece of written content as possible. Nothing is better than a blog that has “gone viral.” After a small amount of effort, fan sharing and buzz is the gift that keeps on giving long after the pen has...
