For years, brands large and small have been benefiting from influencer marketing, but with a lot of speculation about how influences will continue to evolve, you might be wondering what 2021 holds. Influencer marketing isn’t new, but it is susceptible to social media trends, which means what’s most effective and who maintains their platform can change. That’s why it’s important to keep your finger on the pulse and understand what’s most effective for influencer marketing now and how you can best leverage that to grow your business. Before you invest money into influencer marketing, make sure you have a good idea of your goals, define what types of influencers you want to work with, and have a plan for your brand. To help you start this year off on the right foot, we’ve put together some solid advice for brands that want to use influencers in their 2021 marketing strategy. […]
Although most small businesses have already felt the most intense negative effects of the COVID-19 lockdown, chances are that they’re still recovering on many levels. Small businesses in every community are still fully financially recovering and can use your continued support. Want to be a long-term partner in the success of the entrepreneurs and family-owned businesses in your area? We put together some actions you can take: Use your social media audience to support small businesses. Make an effort not only to buy local but also to post about it on your social accounts and spread the word. Word of mouth recommendations can go a long way, too. Have a friend looking to purchase a gift? Recommend a local gift shop. Most small businesses have online shops, so geography doesn’t matter. Buy essentials at your local family-owned shops. Even if the price is a bit more than what you’d usually pay, you […]
As a healthcare professional, you’re busy focusing on your patients. But if you’re trying to scale your practice, you’re likely also trying to focus on digital marketing as well — and juggling both can be a demanding task. At Mod Girl Marketing, we hear from a lot of healthcare practices who want to do more with their website, social media presence, email marketing, and more, but simply don’t have the time. But they’re also not ready to hire a full-time marketing team. That’s where a digital marketing consultant comes in. With a digital marketing agency by your side, you get all the knowledge of a team of full-time marketing employees, without the expense or hassle of overseeing them. Find out why a digital marketing consultant can be the key to scaling your practice below. Ready to transform your healthcare practice? Discover how we helped one plastic surgeon increase her leads […]
Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales. Michael Karg, CEO of Razorfish, contends that “intelligence, rather than image” will shape the future of marketing. We would argue that the collection of data and technology makes a business more efficient, but doesn’t necessarily make the brand more likable to consumers and prospective clients. Data gathering is a tactic, not a strategy. Strategically, businesses still need to be asking themselves, “How does our image align with our core competencies and values? What do our customers expect to see from us? How can we convey professionalism through design?” Aesthetic considerations and web copy wording used to be the primary focus, but is now overlooked in pursuit of analytics, tech solutions and automation. Looks […]
Last year, we discussed the merits of HootSuite for social media marketers. While we do still use HootSuite and find value in their social media tools, we prefer to use Sprout Social for most of our needs. Here are eight reasons why Sprout Social is a MUST-HAVE for anyone looking to save time, collect more data, and market more efficiently. Our Sprout Social Review for 2015 1. Control functions through an even more user-friendly dash! HootSuite organizes functions through a fairly user-friendly spreadsheet format, but we prefer the cleaner, more streamlined look of Sprout Social’s tabbed dashboard. It’s easy to click and manage the main categories: Messages, Tasks, Feeds, Publishing, Discovery, and Reports. Instead of looking at a lot of little columns, you work in a larger window that is easier on the eyes. 2. Get all your messages in a single stream. Connect your Google+, Twitter and Facebook posts […]
Twitter has 288 million active monthly users. Over a third of these users never post anything themselves, but use the social media site to consume content — mostly on a mobile device. More than half of Twitter users retweet interesting posts. Twitter is secondary to Facebook for most businesses, but 34 percent of marketers have generated leads on Twitter and 20 percent have closed sales. We feel this number could be much better if marketers follow these 8 quick tips for Twitter lead generation. 8 Quick Tips For Twitter Lead Generation 1. Search for popular and trending hashtags. Tools like Hashtagify.me, Topsy and Hashtags.org make it easy to keep a pulse on what people are talking about. This can help you find blog topics that will convert and join conversations that are relevant to your business. Look for people asking industry-related questions and be there to give a helpful answer. […]
How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media’s importance, business owners big and small want to know, “How do I develop a more effective, efficient social media strategy that grows my customer base?” We’ve got just the checklist for you, but first, consider this quote from fellow digital marketer Veronica Fielding: “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.” In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only […]
Many of the people we have helped in the past had the same situation: they had great marketing campaigns, but ailing social media sites. Businesses often view social media as a necessary evil. They know they need to at least create a page to have “a presence” and compete with other brands in the marketplace. They understand that social media users can find their brand in the site’s search engine and “friend” them, and that they can use the site as a place to dump links to their blogs. However, they fail to capitalize on all the innovative ways one can integrate these new social media sites with existing marketing campaigns to maximize value. Here are 8 ways to connect your marketing and social networking efforts… 1. Re-purpose Old Content. You are probably using Facebook, Twitter and Google+ as a place to push all your latest blog entries, and rightfully so. […]
To an innocent bystander, Search Engine Optimization seems like a complex sort of wizardry that brings a website from virtual obscurity to the top page of Google results. Even from the inside of this industry, we have to agree. There are a dazzling array of different items that go into the pot when cooking up just the right algorithm to attract Google’s wandering eye. Social media has become one of the most important ingredients in recent years, as you can plainly see in this infographic: Here are eight of the most important ways social media affects SEO: 1. Social media helps your site get indexed faster. Search engines find websites quickest when there are a lot of links acting as arrows, pointing to content that matters. It’s as if every person who re-tweets your content is saying, “Hey, check this is out, Google!” A study by SEOMoz found that a […]
The dream of every writer is to get as many eyes on a piece of written content as possible. Nothing is better than a blog that has “gone viral.” After a small amount of effort, fan sharing and buzz is the gift that keeps on giving long after the pen has been put down. So how does one encourage friends to become content-sharing fans? The answers are surprisingly simple. Check out this great infographic by Mari Smith on ways to boost Facebook shares: Here are #8ways to get more social media shares: 1. Do your homework. Nothing beats ORIGINAL, INTERESTING, INFORMATIVE content. Naturally, people want to share something they like. One of our writers helped a client bring in over 5,000 visitors literally overnight by writing a well-researched piece about Zumba Dance injuries that was picked up by Zumba instructors on Facebook and shared to the masses. The post really […]