In honor of its fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network. The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds. If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is more essential today than ever. Why? Check out these statistics: With over 610 million members in over 200 countries and territories, more than 1 out of every 3 professionals worldwide is on LinkedIn. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. LinkedIn counts executives from nearly all […]

At Mod Girl Marketing, we’ve used buyer personas to guide our content and product creation for years. Buyer personas help you know exactly who your audience is so you can be more effective in your marketing efforts. And while not using or creating personas can be a mistake, the process of coming up with your customer personas can be a challenge, and as a result many entrepreneurs and marketers just skip this step entirely. But by failing to create valuable, data-backed buyer personas, you’ll lose valuable time and resources targeting clients who are a not good fit for your products or services. Wondering how buyer personas can help your lead generation? Register now for my next Mod Lead Gen Masterclass to learn how targeted lead generation on LinkedIn can help skyrocket your business! 7 Things Not to Do When Creating B2B Marketing Personas: 1. Making Assumptions About Your Buyer Personas […]

eMarketer reports that 1.4 billion people interacted with a mobile phone messaging app in 2015. Though originally all communication was done manually, and often between friends, businesses are increasingly taking advantage of the opportunity to respond to customers automatically through Facebook chatbot and other messaging apps. Consider the fact that 56% of customers would prefer customer service issues being handled over chat than by phone. Chatbots allow people to get the information they want, when they want it – right away. And as more B2B marketing agencies adopt the technology, it’s important to consider how you can use it to better serve your clients, too. By 2019, an estimated 1.75 billion people will be using messaging apps – that’s one-fourth of the world’s population!  And chatbots can be used for much more than just customer service. A digital agency can use them to promote recent content, for example, or to […]

Creating a growth strategy for your digital agency is vital to your success, but all too often, agency owners don’t know where to start. When I founded Mod Girl Marketing in 2010, I frequently said “yes” to the wrong clients. I wasted time and effort on lead generation strategies that didn’t work, and I took way too long to hire my first freelancer, trying to do it all myself. Now that we’ve grown Mod Girl® into a thriving agency with high-quality leads coming in every day, I’m passionate about helping others like me who are trying to find the right business growth strategies to scale their agencies. Part of how I do that is through my live Mod Lead Gen Masterclass, where I teach B2B consultants, entrepreneurs, and business owners how to land 5 – 8 leads per DAY using LinkedIn. In this free training, I outline the exact strategy […]

  Conductor Spotlight recently asked 500 B2B marketers about their tactics and strategies for content marketing in 2017. We thought the results were worth sharing. Some of the findings were surprising, while others indicated best practices that many of our clients have been and will be using in the coming year. Overall, it seems like B2B content marketers are improving their game and getting on the right track. How Are B2B Marketers Approaching Content In 2017? 1. Over half have content calendars. Six out of 10 B2B content marketers have written, organized editorial calendars, with content planned out in advance. The most effective marketers have a documented content strategy and a written plan for success, so this comes as no surprise. Part of what our consultants do is help businesses get organized using the latest planning software so there is a clear path forward for the year, while leaving a little bit of flexibility […]

The phrase “the more, the merrier” may ring true for a birthday party celebration, but not for B2B leads. Having too many unqualified, incomplete or unrelated leads clutters your sales prospecting and wastes time. You don’t want businesses knocking on your door with thousands of pointed questions, an air of skepticism and a trunkload of objections. You want prospects that have heard great things about your company, read up on all the benefits of what you’re offering and have cash in hand, eager to purchase. Thankfully, a variety of proven strategies and the latest technology makes finding the latter easier than ever. Want to learn how to generate leads for your B2B company using LinkedIn – without spending any money on ads? Register now for our free Mod Masterclass: How to Land 5 – 8 New Leads Per Day Using LinkedIn: Check out these eight quality B2B lead generation ideas: 1. Switch […]

A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals — more so than the other social networking sites — and remains an ideal channel for corporate storytelling. Marketing firms, including Mod Girl’s team of digital marketers, use the following strategies to get the most bang for client buck out of their LinkedIn B2B marketing efforts. 1. Make the most of your experience with a premium account. If you have the budget for an extra $59.99 a month, give LinkedIn’s 30-day trial premium membership a whirl. With a business account, you’ll be able to access advanced search results for leads, view the expanded profiles of everyone on the site, send email to 10 – 25 people beyond your network, and see […]