by Mandy McEwen | Oct 1, 2015 | Blogging
Before we launch into repurposing tactics, let’s get a few things straight. First, repurposing content is not lazy writing; it’s smart marketing! Not only are you lowering content costs and production time, but you’re also cross-promoting different...
by Mandy McEwen | Aug 13, 2015 | Content Marketing
Clients often ask me, “How in the world did you find your team of writers?” Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this industry, that achievement is a nugget of pure gold!...
by Mandy McEwen | Jul 2, 2015 | Blogging, Content Marketing
The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers...
by Mandy McEwen | Mar 26, 2015 | Content Marketing, Digital Marketing Consultant, Marketing Automation, Online Marketing
A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it’s not good enough to simply cast a wide net and bring as...
by Mandy McEwen | Jan 15, 2015 | Content Marketing, Search Engine Optimization
Organic SEO is still a leading strategy for digital marketing in 2015. Many of the SEO techniques we’ve been using for years are still worthy of our marketing dollars — blogging, social media, and inbound marketing — for example. Yet, the way we look...
