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by Mandy McEwen | Sep 23, 2020 | Infographic, Small Business
Although most small businesses have already felt the most intense negative effects of the COVID-19 lockdown, chances are that they’re still recovering on many levels. Small businesses in every community are still fully financially recovering and can use your continued...
by Mandy McEwen | May 22, 2014 | Blogging, Social Media Marketing
Pinterest launched three years ago and has since amassed 70 million loyal pinners. Of these, there are about 500,000 business accounts, as more and more entrepreneurs look into how this visual medium can benefit their web traffic. While Facebook remains the top social...
by Mandy McEwen | Sep 19, 2013 | Business Marketing Essentials, Online Marketing
Marketing is a daunting task when you’re on a shoestring budget. According to Entrepreneur, you can calculate a reasonable advertising budget by taking 10-12% of your projected annual gross sales markup… and deduct your rent. One benchmark study found...
by Mandy McEwen | Jan 31, 2013 | Business Marketing Essentials, Online Marketing
The Super Bowl is the most highly anticipated advertising event of the year. Even if you don’t have the budget for a multi-million-dollar TV spot, your business can still learn a lot from what advertisers are doing during this high-profile event. Lesson 1:...
